Within the Mid Staffs Chronicle group area…

55,818 adults use Asda most often for main grocery shopping

Location / convenience is the most important factor influencing 71,822 adults where to shop for DIY goods

41% of adults would consider their next holiday to be a weekend / short break

26% of adults have used Birmingham airport in the past 12 months

21% of adults have used Manchester airport in the past 12 months

77,305 adults favourite cuisine is pub food

27% of adults have spent 20+ years in their current accommodation

22% of adults currently work in Stafford

12% of adults currently work in Rugeley

Source: TNSMedia 2008