Express & Star - Mid Staffs Readership Profile

    Adults Readers Adult coverage %   % of readers
Total   197,429 37,704 19   100
             
Sex Male 96,561 19,099 20   51
  Female 100,868 18,605 18   49
Age 15-24 29,714 4,410 15   12
  25-34 27,421 3,440 13   9
  35-54 68,036 12,016 18   32
  55+ 72,258 17,837 25   47
Social class AB 51,713 6,464 12   17
  C1 59,326 14,440 24   38
  C2 44,571 7,714 17   20
  DE 41,819 9,087 22   24

Source: TNSMedia 2008