Within the Express & Star - Mid Staffs area…

43,077 adults use Asda most often for main grocery shopping

Location / convenience is the most important factor influencing 54,658 adults where to shop for DIY goods

41% of adults would consider their next holiday to be a weekend / short break

23% of adults have used Birmingham airport in the past 12 months

20% of adults have used Manchester airport in the past 12 months

61,316 adults favourite cuisine is pub food

25% of adults have spent 20+ years in their current accommodation

22% of adults currently work in Stafford

13% of adults currently work in Rugeley

Source: TNSMedia 2008