| Adults | Readers | Adult coverage % | % of readers | |||
| Total | 119,730 | 86,910 | 73 | 100 | ||
| Sex | Male | 58,186 | 40,616 | 70 | 47 | |
| Female | 61,544 | 46,294 | 75 | 53 | ||
| Age | 15-24 | 19,494 | 15,797 | 81 | 18 | |
| 25-34 | 17,342 | 11,541 | 67 | 13 | ||
| 35-54 | 43,013 | 32,357 | 75 | 37 | ||
| 55+ | 39,881 | 27,214 | 68 | 31 | ||
| Social class | AB | 26,053 | 17,544 | 67 | 20 | |
| C1 | 28,264 | 21,269 | 75 | 25 | ||
| C2 | 30,474 | 22,079 | 72 | 25 | ||
| DE | 34,939 | 26,018 | 74 | 30 |
Source: JICREG 01.04.2011