Within the Shropshire Star area…

85,381 adults use Morrisons most often for main grocery shopping

Location / convenience is the most important factor influencing 148,972 adults where to shop for DIY goods

38% of adults would consider their next holiday to be a weekend / short break

23% of adults have used Manchester airport in the past 12 months

21% of adults have used Birmingham airport in the past 12 months

146,338 adults favourite cuisine is pub food

23% of adults have spent 20+ years in their current accommodation

19% of adults currently work in Shrewsbury

13% of adults currently work in Telford

Source: TNSMedia 2008