Within the Shrewsbury / North Shropshire Chronicle area…

23,869 adults use Morrisons most often for main grocery shopping

Location / convenience is the most important factor influencing 33,121 adults where to shop for DIY goods

39% of adults would consider their next holiday to be a weekend / short break

27% of adults have used Manchester airport in the past 12 months

22% of adults have used Birmingham airport in the past 12 months

34,064 adults favourite cuisine is pub food

25% of adults have spent 20+ years in their current accommodation

34% of adults currently work in Shrewsbury

Source: TNSMedia 2008