| Adults | Readers | Adult coverage % | % of readers | |||
| Total | 39,403 | 14,294 | 36 | 100 | ||
| Sex | Male | 19,097 | 6,493 | 34 | 45 | |
| Female | 20,306 | 7,801 | 38 | 55 | ||
| Age | 15-24 | 4,701 | 1,864 | 40 | 13 | |
| 25-34 | 3,382 | 1,322 | 39 | 9 | ||
| 35-54 | 12,427 | 3,738 | 30 | 26 | ||
| 55+ | 18,893 | 7,370 | 39 | 52 | ||
| Social class | AB | 11,411 | 3,714 | 33 | 26 | |
| C1 | 12,034 | 4,389 | 36 | 31 | ||
| C2 | 8,077 | 3,577 | 44 | 25 | ||
| DE | 7,881 | 2,614 | 33 | 18 |
Source: TNSMedia 2008