Within the Sandwell & Great Barr Chronicle area…

60,682 adults use Asda most often for main grocery shopping

Location / convenience is the most important factor influencing 59,330 adults where to shop for DIY goods

33% of adults would consider their next holiday to be a weekend / short break

50,673 adults have used Birmingham airport in the past 12 months

61,461 adults favourite cuisine is pub food

39% of adults have spent 20+ years in their current accommodation

23% of adults currently work in West Bromwich

Source: TNSMedia 2008