Express & Star - Sandwell Readership Profile

    Adults Readers Adult coverage %   % of readers
Total   142,620 48,435 34   100
             
Sex Male 69,326 22,550 33   47
  Female 73,294 25,886 35   53
Age 15-24 23,837 5,635 24   12
  25-34 22,761 3,659 16   8
  35-54 49,262 17,369 35   36
  55+ 46,760 21,772 47   45
Social class AB 17,908 5,592 31   12
  C1 32,975 10,029 30   21
  C2 34,149 11,865 35   24
  DE 57,588 20,949 36   43

Source: TNSMedia 2008