Within the Express & Star - Sandwell area…

49,854 adults use Asda most often for main grocery shopping

Location / convenience is the most important factor influencing 45,028 adults where to shop for DIY goods

31% of adults would consider their next holiday to be a weekend / short break

40,353 adults have used Birmingham airport in the past 12 months

45,763 adults favourite cuisine is pub food

36% of adults have spent 20+ years in their current accommodation

24% of adults currently work in West Bromwich

17% of adults currently work in Walsall

Source: TNSMedia 2008