The Magazine is a contemporary ‘lifestyle’ orientated publication. It will contain features on Home, Property, Gardens, Fashion, Travel and Beauty. These features will be localised making The Magazine a relevant and accessible publication. To balance this out The Magazine will contain some national advertising and editorial.

The Magazine combines a sense of modernity and innovation in its fashion, beauty and technology features with a sense of tradition in its local homes and gardens features. The magazine is therefore very reader orientated and will provide a true sense of the area in which they live.