| - | - | Adults | Readers | Adult coverage % | - | % of readers |
| Total | - | 435,165 | 171,837 | 39 | - | 100 |
| - | - | - | - | - | - | - |
| Sex | Male | 213,070 | 87,396 | 41 | - | 51 |
| - | Female | 222,095 | 84,441 | 38 | - | 49 |
| Age | 15-24 | 62,602 | 21,815 | 35 | - | 13 |
| - | 25-34 | 51,963 | 14,576 | 28 | - | 8 |
| - | 35-54 | 151,040 | 59,828 | 40 | - | 35 |
| - | 55+ | 169,560 | 75,618 | 45 | - | 44 |
| Social class | AB | 116,737 | 37,599 | 32 | - | 22 |
| - | C1 | 130,534 | 47,937 | 37 | - | 28 |
| - | C2 | 93,897 | 44,306 | 47 | - | 26 |
| - | DE | 93,997 | 41,995 | 45 | - | 24 |
Source: TNSMedia 2008