Key Facts

59,539 average issue readers - 30% of the adult population

47% of these (28,085) read no other daily newspaper

54,414 read six nights a week - 28% of the adult population

98,322 readers in an average week - 50% of the adult population

Time Spent Reading

Average issue readers within the Walsall Zone spend, on average, 34 minutes reading the newspaper

Source: TNSMedia 2008