Key Facts

48,435 average issue readers - 34% of the adult population

44% of these (21,163) read no other daily newspaper

46,516 read six nights a week - 33% of the adult population

83,213 readers in an average week - 58% of the adult population

Time Spent Reading

Average issue readers within the Sandwell Zone spend, on average,
37 minutes reading the newspaper

Source: TNSMedia 2008