Key Facts

37,704 average issue readers - 19%
of the adult population

41% of these (15,494) read no other daily newspaper

33,279 read six nights a week - 17%
of the adult population

80,258 readers in an average week - 41%
of the adult population

Time Spent Reading

Average issue readers within the
Mid Staffs Zone spend, on average,
34 minutes reading the newspaper

Source: TNSMedia 2008