Express & Star - Mid Staffs Readership Profile

- - Adults Readers Adult coverage % - % of readers
Total - 197,429 37,704 19 - 100
- - - - - - -
Sex Male 96,561 19,099 20 - 51
- Female 100,868 18,605 18 - 49
Age 15-24 29,714 4,410 15 - 12
- 25-34 27,421 3,440 13 - 9
- 35-44 36,267 5,524 15 - 15
- 45-54 31,769 6,492 20 - 17
  55-64 32,536 6,449 20   17
  65+ 39,722 12,388 31   33
Social class AB 51,713 6,464 12 - 17
- C1 59,326 14,440 24 - 38
- C2 44,571 7,714 17 - 20
- DE 41,819 9,087 22 - 24

Source: TNSMedia 2008