| - | - | Adults | Readers | Adult coverage % | - | % of readers |
| Total | - | 197,429 | 37,704 | 19 | - | 100 |
| - | - | - | - | - | - | - |
| Sex | Male | 96,561 | 19,099 | 20 | - | 51 |
| - | Female | 100,868 | 18,605 | 18 | - | 49 |
| Age | 15-24 | 29,714 | 4,410 | 15 | - | 12 |
| - | 25-34 | 27,421 | 3,440 | 13 | - | 9 |
| - | 35-54 | 68,036 | 12,016 | 18 | - | 32 |
| - | 55+ | 72,258 | 17,837 | 25 | - | 47 |
| Social class | AB | 51,713 | 6,464 | 12 | - | 17 |
| - | C1 | 59,326 | 14,440 | 24 | - | 38 |
| - | C2 | 44,571 | 7,714 | 17 | - | 20 |
| - | DE | 41,819 | 9,087 | 22 | - | 24 |
Source: TNSMedia 2008