The West Midlands has the most diverse variety of environments in the UK. Areas include: Birmingham, Warwickshire, Shropshire, Telford, Staffordshire and the Black Country.

These places provide art, history, beautiful countryside, industry, vibrant cities, and idyllic rural villages.

The West Midlands has a diverse cultural population. The age and social class of the West Midlands population is also very diverse.

The West Midlands is centrally located and is well connected to the rest of the UK.

The West Midlands reflect the demographic make up of Britain, without the north / south distortions

This region has the advantage of being uniquely reflective!

The perfect test bed for:-

• testing
• new product launches
• upweights
• multi channel advertising